115: Reducing the Impact of Advertising to Children

Girl playing with Elsa, Anna, and Olaf dolls

We’re almost (but not quite!) at the end of our lengthy series on the intersection of money and parenting.  Most recently, we talked with Dr. Allison Pugh to try to understand the answer to the question “Given that advertising is happening, how do parents and children respond?”

In this episode we take a step back by asking “what about that advertising?” with Dr. Esther Rozendaal of Radboud University in the Netherlands whose research focuses on children’s understanding of advertising messages.  Can children understand that advertising is different from regular TV programming?  At what age do they realize an advertisement is an attempt to sell them something? And what should parents do to reduce the impact of advertising on children?  It’s all here in this episode.



Other episodes in this series

This episode is the first in a series on the intersection of parenting and money. You can find other episodes in this series:

The impact of consumerism on children

How to pass on mental wealth to your child

The Opposite of Spoiled




About the author, Jen

Jen Lumanlan (M.S., M.Ed.) hosts the Your Parenting Mojo podcast (www.YourParentingMojo.com), which examines scientific research related to child development through the lens of respectful parenting.

Her Finding Your Parenting Mojo membership group supports parents in putting the research into action in their real lives, with their real families. Find more info at www.YourParentingMojo.com/Membership

She also launched the most comprehensive course available to help parents decide whether homeschooling could be right for their family. Find out more about it – and take a free seven-question quiz to get a personalized assessment of your own homeschooling readiness at www.YourHomeschoolingMojo.com

And for parents who are committed to public school but recognize the limitations in that system, she has a course to help support children's learning in school at https://jenlumanlan.teachable.com/p/school

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