115: Reducing the Impact of Advertising to Children

Girl playing with Elsa, Anna, and Olaf dolls

We’re almost (but not quite!) at the end of our lengthy series on the intersection of money and parenting.  Most recently, we talked with Dr. Allison Pugh to try to understand the answer to the question “Given that advertising is happening, how do parents and children respond?”

In this episode we take a step back by asking “what about that advertising?” with Dr. Esther Rozendaal of Radboud University in the Netherlands whose research focuses on children’s understanding of advertising messages.  Can children understand that advertising is different from regular TV programming?  At what age do they realize an advertisement is an attempt to sell them something? And what should parents do to reduce the impact of advertising on children?  It’s all here in this episode.


Other episodes in this series

This episode is the first in a series on the intersection of parenting and money. You can find other episodes in this series:

038: The Opposite of Spoiled

105: How to pass on mental wealth to your child

107: The impact of consumerism on children

112: How to Set up a Play Room

118: Are You Raising Materialistic Kids?


About the author, Jen

Jen Lumanlan (M.S., M.Ed.) hosts the Your Parenting Mojo podcast (www.YourParentingMojo.com), which examines scientific research related to child development through the lens of respectful parenting.

Leave a Comment